To design this publicity flyer for the annual Milwaukee Lakefront Marathon, I took inspiration from the Milwaukee flag and the previously established marathon logo for the color palette and bold, modern design. In 2022, the marathon path was set to cross the Hoan Bridge for the first time, so I created a vector illustration of the bridge to insert as a focal point with a sense of movement to guide the eye through the copy on the poster. Finally, I incorporated the sponsor logo at the top in a white banner to keep the colors clear and crisp, and placed the QR code in the bottom left-hand corner, adjusted to match the color palette for both colorways, while maintaining its utility.
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